Edamama is the first integrated digital platform in the country dedicated to mamas and their little ones. Since their launch in May 2020, hundreds of thousands of mamas have come to trust and love our authentic, relatable, and insightful pieces of mamahood and parenting content.
Edamama reimagined online shopping from the perspective of Filipino mamas and provided an assortment of 1,400+ trusted brands featuring 60,000+ authentic products, and a personalized shopping experience, where product suggestions are based on mama’s attributes and their little ones' ages.