1 Billion plastic bottles per minute and only 9% gets recycled. Frustrated by the few options available in the market for plastic-free products, The Eco Shift brand of personal care essentials was launched in December 2018 with the mission to influence people to shift to plastic free products. It aims to provide plastic-free essentials that are effective and affordable to assist people to seamlessly shift to a new kind of lifestyle.
Since then, the company has grown its product offerings of handcrafted, natural, plastic free essentials with the vision to help shape a world wherein plastic becomes the exception rather than the norm.